Outside work, I love
Meet your
Coming from an architectural design background and currently leading a non-profit for emerging artists, I'm constantly surrounded by extraordinary creative talent.
I sometimes feel self-conscious being a "normie" standing right next to them.
While my architect friends discussed Brutalism and my artist colleagues debated the hierarchy of 'high' versus 'low' art, I was wondering how would someone's grandmother navigate this building or when we decided that art should make people feel excluded rather than invited in.
But here's what I've realized: I'm a "normie” designer, and I think that's exactly what the world needs more of.
Form follows function—always. For the past three years, I've been designing primarily for some of the least tech-savvy users in the construction industry. This experience has really shifted my approach: instead of imposing my preferences on users, I focus on understanding how they actually use technology—and designing solutions that meet them where they are.
My biggest passion is gaining more understanding of this world through travel and connecting with people of different cultures. Whether I'm witnessing the warmth and hope of people in Havana's poorest neighbourhoods or confronting racism from locals in Athens, I find freedom in exposing myself to the reality of our society—the kind and the evil. These experiences have taught me that the most important question isn't 'how do we want users to behave?' but 'how do they actually live?'
At the end of the day, I'm a problem solver first, a creative second. With AI bringing so much complexity to technology, "normie" users need advocates more than ever—and that's exactly what I am.